Is that all you got?

So I'm applying for the FA III job and I've come across one of the most redundant and invaluable questions that is always used for an application or in an interview - "Define customer service." This is silly. Everyone defines it as being the most important part of a job, why wouldn't they? I mean come on, if an applicant said it wasn't important do you think an employer would want you working for them? I mean, is that all you got? Maybe it's just a freebie question to add some points to your score to help get an interview, who knows...I'm sure the actual inteview will be a lot more intense and intimidating.